AdWords 'paid search' 'pay per click PPC, Google Ads, (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
Phrase Match: Your ad is shown for searches that match the exact phrase.
Your ad is shown for searches that match the exact phrase exclusively.
When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you're willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page.
If you're a retailer, you can use Shopping campaigns (pay per click PPC) to promote your online and local inventory, boost traffic to your website or local shop and find better qualified leads. To get started, you'll send us your product data with Merchant Centre and create a campaign in Google Ads. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, shop name and more. These ads give users a strong sense of the product that you're selling before they click the ad, which gives you more qualified leads. I'm only in Nottingham, by the Lace Market.
In countries that are part of the European Economic Area (EEA) and in Switzerland, you participate in Shopping ads through one or several Comparison Shopping Services of your choice. Some CSSs manage your product data and your campaigns on your behalf, while others provide tools allowing you to manage your setup yourself. Learn more about advertising with Comparison Shopping Services in Europe
Better qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site. For example, when Sally does a Google search for "fish bowl", she might see Shopping ads from merchants selling fish bowls. She can tell which fish bowl suits her taste just by looking at the picture. She can also quickly see whether the fish bowl fits her budget by looking at the price. This means that by the time Sally has clicked the ad.
Facebook ads (Paid Search) now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful sending users to your website.
Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
Users then see your ads in the sidebar on Facebook.com.
This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off site are still the best option for direct response advertisers looking to make a sale.
Who Should Advertise on Facebook?
Many businesses fail at Facebook advertising because they are not a good fit. You should always test new marketing channels, especially before demand drives up prices, but make sure to consider your business model’s fit to the network.
Facebook ads are more like display ads than search ads. They should be used to generate demand, not fulfill it. Users are on Facebook to connect with their friends, not to find products to buy.
The businesses that succeed with Facebook ads ask users to sign up, not to buy. You must use a low-friction conversion to be successful.
I will build you a fully working Google Shopping Campaign, on your own Google account. Maintain and refine it month on month for a fixed fee.
I have had some great success selling heavy plant and Agri plant using PAID SEARCH 'Google Adwords PPC' So If you sell 'big boys toys' and want to sell MORE, please get in touch and i will plan out a great marketing strategy, so you can start selling using 'Google Ads'